EMPLOYER BRANDING IN PRIVATE AND PUBLIC SECTOR ORGANIZATION

Employer Branding Employer branding is the process of forming a positive image and reputation that establishes your company an attractive employer. While it is ever evolving, you may be surprised to know that your employer brand is somewhat out of your control. You can try your best to shape it through marketing or social media, but, ultimately it lies with your talent touch points – past, present and prospective employees. How these audiences perceive you and feel about you will have a major impact on the way they behave – what they say about you to others, whether they are committed to staying with you and whether they feel compelled to join your team. Related: How to ask for employee testimonials and why they’re so valuable Employee Value Proposition When you attract great talent, you need to keep them engaged. An employee value proposition refers to your talent offer - the bespoke set of benefits and rewards that your employees receive in exchange for their skills, knowledge, and e

How to Improve Employee Retention With Your Employer Brand Hiring a new employee takes a lot of energy. Consider the time you spend creating and posting a job description, evaluating applicants, interviewing candidates, and extending job offers. Your new employee hasn’t even been hired yet and you’ve already invested tens of hours starting the process. While there are tools to cut down on the administrative tasks of HR, the human side still needs to be reconciled. Many companies are wasting their hiring capabilities, not to mention valuable resources, by bringing on candidates who aren’t the right fit for their company culture. Even a well-qualified applicant can ultimately be a poor match for a company. If you want to save time and money and maximize your hiring efforts, you should focus on building an employer brand that authentically reflects your work environment—so you can attract the best-fit talent for your team.Before we dive into the value of employer branding and how it suppo

Organizations in the public sector often have an image problem. You might be seen as more traditional, formal, and bureaucratic—and less exciting and efficient—compared to your counterparts in the private sector. Plus, public sector roles tend to be associated with lower wages. This makes it harder for you to fill vacancies, as you have to compete with big, shiny  companies in the private sector (as well as other public sector organizations) for great people. You might receive plenty of applications, but not from your ideal candidates.   How could you break free of the negative stereotypes and help candidates see your organization as a great place to work?  Building and promoting a strong employer brand   is key. While this isn’t an easy task, your efforts will pay off in the long-run: You’ll be better equipped to stand out from the competition, hire and retain top talent, and reduce your cost per hire.  In this post, we share tips and ideas for how to build a strong employer brand and

How Does Your Employer Brand Shape Work-Life Balance? Employer branding and positive  team engagement initiatives  establish the foundation for work-life balance, as they by nature promote flexible work arrangements like work-from-home options, wellness programs, and workplace hours flexibility. Your employer brand should at all times, demonstrate your commitment to supporting employee well-being and work-life balance. After all, your employees are adults, and you can let them effectively manage their personal and professional lives without sacrificing one for the other. What Is The Role of Work-Life Balance in Employee Engagement? So if you let your employees work from home or leave early to pick up their children, will they take you for granted? Chances are, absolutely not - it usually goes the opposite way! When you promote work-life balance, you are investing in your employees, and they will, in turn, invest more of their time, effort, and care into your company and your customers.

 What is employer branding in recruitment? In the present  competitive job market, employer branding in recruitment is crucial. It involves shaping a company's reputation as an employer of choice, showcasing its values and culture. This article explores its significance in attracting and retaining top talent, giving businesses a competitive edge. What is the link between  recruitment   process  and employer branding?   When it comes to employee recruitment, the reputation of the company is vital. The impression that the potential candidates have towards the company could significantly impact on the decision to apply for a job in an organization.   Employer brand is heavily shaped by the existing employees and even word of mouth. Undoubtedly, a positive employer brand enhances recruitment efforts while also contributing to higher employee engagement and retention rates.   The employer brand is closely linked to employee recruitment process. When a company is known for being a great